Terms & Conditions

Your Personal Data

urban traffic will use all reasonable endeavours to ensure that the user's privacy is protected.

urban traffic will ask its members to answer various general questions about themselves information for research purposes as well as tailoring marketing initiatives to the user.

urban traffic will only provide the user with marketing material if the user has ticked the "opt-in" box on the registration form.

If at any time the user wishes to receive material about any other urban traffic areas which they currently do not receive or if the user wishes to stop receiving any material the user may request amendment or removal of their preferences by amending the "opt-in" box on their Registration Form.

urban traffic does not intend to export user data outside the European Union and will only be storing the information supplied together with details of the activities the user has undertaken with urban traffic and mailings that have been sent.

Statistics
urban traffic may provide aggregate statistics about customers, sales, traffic patterns and related site information to reputable third party vendors but these will not include any personally identifying information.

Monitoring of Users
urban traffic may monitor user traffic on an aggregate basis in order to help it develop and improve the website for the benefit of all users.

Security
Users are advised that the Internet is not a fully secure medium. urban traffic will use reasonable endeavours to keep user information confidential and store it on a secure server which is password protected. urban traffic will not sell or pass user information on to any third parties.

Transmission of data outside the EU
Because the Internet infrastructure is global and it is not possible to predict the routes that information sent over the Internet will take, the information the user provides may be transferred temporarily via a route which takes it outside the European Economic Area as it passes between the user and the Corporation. By submitting your information you consent to this transfer.

Disclosure
urban traffic may disclose personal information if required to do so by Law or in good faith believes it is required to do so by any order of the Courts or other competent body or agency or may do so to protect or defend the rights or property of the Corporation or to protect the personal safety of the user's employees or the public at large.

Links
urban traffic website has links to other websites which will have different privacy trading and use policies and conditions and the user should familiarise himself with the same.

Data protection
urban traffic uses all reasonable endeavours to comply with the Data Protection Act 1998 and the following principles:

1. Personal data should be processed fairly and lawfully. This means that individuals should not be deceived or misled into supplying information

2. Data should only be obtained for a specified purpose and should not be used for any other purpose

3. Personal data should be adequate relevant and not excessive in relation to its purpose

4. Personal data should be accurate and up to date where necessary

5. Personal data should not be kept longer than is needed for its intended purpose

6. Personal data should be processed in accordance with the rights of the individual which the information concerns

7. Appropriate measures should be taken against unlawful processing or destruction of records Computer systems should have back up facilities and security provisions

8. Personal data should not be transferred outside the European Economic Area (the EU states plus Liechtenstein Iceland and Norway)

For more information on the Data Protection Act, you can call (UK) 01625 545 700 or visit the Information Commissioner's website at http://www.ico.gov.uk/